EP Vantage submits:Hotly anticipated data from a big trial of Celgene’s (CELG) Revlimid in multiple myeloma were released at the American Society of Hematology (Ash) yesterday and, as is often the case, prompted more questions that answers. This is partly because the study, called MM-015, has not finished yet, meaning the next data read out which will probably happen at the American Society of Clinical Oncology meeting (Asco) in June is now firmly in the calendars of Celgene followers. Although many saw the Ash event as an opportunity to hold the drug up against Johnson & Johnson’s (JNJ) rival myeloma therapy, Velcade, consensus forecasts reveal that analysts are already expecting Revlimid to become a substantially bigger product, as the table below shows. Partly this is because as a pill, compared to Velcade's infusion administration, it is more convenient. Despite this Velcade is still a capable competitor, and further information is needed to determine exactly how big a drug Revlimid can become.Complete Story »